The right clients are already searching for you.
I help independent professionals build a digital presence that meets them — clearly, confidently, and without compromise.
My Story
I built my own practice.
Then I helped others build theirs.
Before training as an IFS therapist, I spent eight years working professionally in digital marketing — brand strategy, content, SEO, copywriting — across startups, agencies, and independent projects on three continents.
"When I set up my practice near Paris, I already knew what worked. I built my brand identity, wrote my own copy, launched my site, and grew my client list entirely through organic search — because I understood how people look for help online."
It worked — and it still does. My online presence consistently brings in the kind of clients I genuinely want to work with.
But what struck me in the process was how many skilled practitioners were stuck at exactly this point. Not for lack of commitment — but because digital marketing is genuinely its own craft. And most therapists, coaches, and independent practitioners never had reason to learn it.
That's what this is: a fellow practitioner who has lived this journey — and who can help you navigate yours with the same combination of strategic clarity and human understanding I bring to everything else I do.
8 Years in Digital Marketing
Brand strategy, SEO, copywriting, and content — across startups, agencies, and independent clients in multiple industries and countries.
A practitioner, not just a consultant
As a therapist, I understand the ethics, the sensitivities, and the particular way your work needs to be communicated — without it ever feeling like marketing.
Built My Own Practice from Scratch
Designed, launched, and grew bencareydonaldson.com independently — brand, copy, SEO, and booking flow included. Still running, still working.
Based in France, working internationally
Grounded in the realities of the French and European market for independent professionals — local SEO, platform choices, and legal requirements included.
You're in the right place if…
My support is aimed at independent professionals who want to refine the way they present themselves online. I work with any professional who is passionate about their field, and I have particular experience in the therapeutic and wellbeing sectors.
You're just starting out
You've completed your training and you're ready to receive clients, but your digital presence doesn't yet exist — or isn't yet representing you with the confidence your work deserves.
You're pivoting or rebranding
Your practice has evolved, but your website hasn't kept up. You need a fresh identity that reflects who you are today and the clients you want to attract going forward.
You're invisible online
You have a website, but it's not bringing in clients. The world of SEO and content marketing feels opaque — I translate it into clear, prioritised action steps.
Therapists, coaches & wellness professionals
Psychotherapists, psychologists, life coaches, somatic practitioners, yoga teachers, nutritionists — I understand the particular ethics of your work and how to communicate it compellingly without it feeling like a sales pitch.
Independent professionals of all kinds
Consultants, facilitators, educators, creatives — if you're self-employed and your income depends on people being able to find you and trust what they see, this work applies to you too.
Technologically overwhelmed
You're not a tech person. The idea of building a website or understanding SEO fills you with dread. That's exactly the gap I'm here to bridge — without jargon or judgment.
Three ways to work together.
Whether you need a focused one-off consultation or a complete done-for-you build, there's a package designed for where you are right now.
All fees quoted in EUR excluding tax (HT). Appropriate for French auto-entrepreneurs and micro-entreprises.
Payment in instalments available on request.
Clarity Session
A focused 90-minute consultation that gives you a clear picture of where you are, where you need to be, and exactly how to get there.
250
- Pre-session questionnaire sent in advance
- Brand & ideal client review
- Audit of existing online presence
- High-level SEO landscape preview
- Written action plan delivered within 48h
- Follow-up email check-in at 2–4 weeks
SEO Strategy & Content Plan
A complete, actionable SEO strategy built on a full audit of what you already have — plus a content plan you can execute yourself or hand back to me.
850
- Full SEO audit of existing website & presence
- Keyword & competitor research (20–30 priority terms)
- On-page optimisation recommendations
- Google Business Profile review & guidance
- 3-month editorial calendar + topic briefs
- Delivered as a clear document pack within 10 days
- + Optional: Ongoing Content Creation
Done-For-You Digital Build
A bespoke project scoped to your situation — whether refining what you have or building a complete digital presence from the ground up.
From €
to 2 500 € (quote given after discovery call)
1 500
- Brand identity & positioning
- Website build or redesign
- Full copywriting (all key pages)
- On-page SEO — built in from day one
- Google Business Profile setup & optimisation
- GDPR-compliant legal pages
- 30-day post-launch email support
Not sure which option is right for you?
I offer a free 30-minute discovery call before any commitment. We'll talk about where you are, what you actually need, and whether I'm the right person to help — no pressure, no sales pitch, just an honest conversation.
How It Works
Simple, clear, collaborative.
No jargon. No overwhelm. A clear path from where you are to where you want to be.
1
Step
Discovery Call
We meet free for 20 minutes to understand your situation, your goals, and decide together which approach fits best. Zero obligation.
2
Step
Strategy, positioning, and development
We define your brand, your target audience, and what sets you apart — then we build your online presence together, step by step, at a pace that suits you. Every decision is made transparently, and you understand it.
3
Step
Launch & Grow
Your site goes live, optimised and ready to welcome clients. Ongoing support available to keep growing your visibility and authority over time.
