I built my own practice.
Then I helped others build theirs.
Before training as an IFS therapist, I spent eight years working professionally in digital marketing — brand strategy, content, SEO, copywriting — across startups, agencies, and independent projects on three continents.
"When I set up my practice near Paris, I already knew what worked. I built my brand identity, wrote my own copy, launched my site, and grew my client list entirely through organic search — because I understood how people look for help online."
It worked — and it still does. My online presence consistently brings in the kind of clients I genuinely want to work with.
What struck me in the process was how many skilled practitioners were stuck at exactly this point. Not for lack of commitment — but because digital marketing is genuinely its own craft. And most therapists, coaches, and independent practitioners never had reason to learn it.
That's what this is: a fellow practitioner who has lived this journey — and who can help you navigate yours with the same combination of strategic clarity and human understanding I bring to everything else I do.